Which of the following best describes when Johnson & Johnson introduces a travel-sized package for its existing baby oil product?
A) line extension
B) brand extension
C) brand dilution
D) rebranding
E) co-branding

Question

Quizplus · Accepted Answer

Line extension is the introduction of a new product in the existing product line, and introducing a travel-sized package for an existing product is an example of line extension. Brand extension refers to the introduction of a new product in a different product category under the same brand name, which is not the case here. Brand dilution occurs when a company introduces a new product that does not fit with the existing brand image, and there is no evidence of that in this scenario. Rebranding involves changing the brand name, image, or identity, and that is not happening here. Co-branding is a marketing strategy where two or more brands come together to offer a new product, which is not relevant in this situation.

Which of the Following Best Describes When Johnson & Johnson