Brand recall reflects a relatively superficial level of awareness,whereas brand recognition indicates a deeper form of awareness.

Question

Quizplus · Accepted Answer

Brand recall requires a consumer to retrieve the brand from memory when given the product category, indicating a deeper level of awareness, whereas brand recognition only requires the consumer to recognize the brand when it is presented, reflecting a more superficial level of awareness.

Brand Recall Reflects a Relatively Superficial Level of Awareness,whereas Brand