Marketing communicators draw meaning from the culturally constituted world and transfer that meaning to consumer goods.

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Marketing communicators use cultural symbols, values, and beliefs to create messages that resonate with their target audience and promote consumer goods. This process involves understanding the cultural codes and meanings that consumers use to interpret the world around them, and leveraging those codes and meanings to create persuasive marketing messages. As such, marketing communicators play a critical role in shaping the cultural meanings that are associated with consumer goods and influencing the ways in which consumers understand and interact with those goods.

Marketing Communicators Draw Meaning from the Culturally Constituted World and Transfer