_____ refers to the extent to which a brand name comes to mind when consumers think about a particular product category and the ease with which the name is evoked.

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Brand awareness refers to the extent to which a brand name is familiar to consumers and the ease with which it is recognized. It is the degree to which a consumer can identify the brand under different conditions, such as when it is seen or heard, or when the product category is mentioned. It is an important factor for brand recognition and brand recall.

_____ Refers to the Extent to Which a Brand Name