When a marketing communicator connects a consumer good with a representation of the culturally constituted world,s/he is engaging in _____.

Question

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When a marketing communicator connects a consumer good with a representation of the culturally constituted world, s/he is engaging in meaning transfer. This involves creating associations between the product and broader cultural meanings, such as a product being associated with a certain lifestyle or social status. This can be achieved through various marketing techniques, including advertising, product placement, and sponsorships.

When a Marketing Communicator Connects a Consumer Good with a Representation