If a firm has demographic and purchasing information about its customers,the firm can use data mining techniques to

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With demographic and purchasing information, data mining can help identify different demographic segments and tailor marketing programs for each segment based on its characteristics, needs, and behaviors. This approach is called segmentation and it helps firms to optimize their marketing efforts and improve customer satisfaction and loyalty. Understanding psychographic motivations (A) and consumer self-values (B) requires additional information and research beyond demographics and purchasing behavior. Determining which syndicated data warehouse services to purchase (D) is not related to data mining or customer segmentation. Finding out which competitors its customers purchase from (E) also requires different data and analytical techniques.

If a Firm Has Demographic and Purchasing Information About Its