Just as marketers create value by meeting the needs and wants of consumers,marketing researchers create value if

Question

Quizplus · Accepted Answer

The most important factor in determining the value of marketing research is whether the results will be used in making management decisions. If the research is conducted but not used, it does not create value. It is also important that the research is cost-effective, but not necessarily cheap. The design should prioritize meeting the research objectives over ensuring that all participants like it, and speed is not as important as quality and usefulness of the results.

Just as Marketers Create Value by Meeting the Needs and Wants