Which of the following provides the information needed to confirm insights and hypotheses and help managers pursue appropriate courses of action?

Question

Quizplus · Accepted Answer

Quantitative research provides numerical data that can be statistically analyzed to confirm insights and hypotheses. This helps managers make data-driven decisions and take appropriate courses of action. Qualitative research, observation research, in-depth interviews, and social media monitoring are useful for generating insights and hypotheses, but they may not provide the same level of confirmation as quantitative research.

Which of the Following Provides the Information Needed to Confirm