An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical.This occurred during the implementation phase of the strategic marketing planning process.

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The implementation phase is when the marketing plan is put into action, and the Grey Poupon Facebook campaign is an example of this. The criticism regarding privacy issues occurred during this phase, making it an ethical concern.

An Example in the Text Describes a Campaign by Grey