Imagine the use (or misuse)of data collected from consumers by a marketing research firm.One of the issues that might arise is the way the data are collected.At what step in the framework for ethical decision making would this issue be identified by tthe marketing research firm?

Question

Quizplus · Accepted Answer

Step 1 in the framework for ethical decision making involves identifying the issue, which would include recognizing potential problems in how data are collected.

Imagine the Use (Or Misuse)of Data Collected from Consumers by a Marketing