It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it.Similarly,in today's world of social media,one can read a chapter of a book before buying it,or watch YouTube videos on different ways to use a product.All of these scenarios are aimed at which aspect of the 4E framework?

Question

Quizplus · Accepted Answer

The scenario described is aimed at providing customers with a firsthand experience of the product, which falls under the "experience" aspect of the 4E framework.

It Is Not Unusual to See Firms Offering Free Product