Despite its vivid design,the website for Lolly's Bookstore did not seem to attract customers who lingered.In fact,most website visitors left the site before they made a purchase.Which measure does the owner need to address?

Question

Quizplus · Accepted Answer

The bounce rate measures the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site. A high bounce rate indicates that visitors are not finding what they are looking for or that the site is not engaging enough to keep them interested. In this scenario, the low number of customers who make a purchase suggests that the website is not sufficiently engaging, which may lead to a high bounce rate. Therefore, addressing bounce rates could help to improve customer engagement and increase the likelihood of purchases.

Despite Its Vivid Design,the Website for Lolly's Bookstore Did Not