A former advertising campaign for GEICO Insurance used the slogan "So easy,even a caveman could do it" to emphasize the ease of buying insurance on GEICO's website.This campaign was part of GEICO's

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The slogan "So easy, even a caveman could do it" was part of GEICO's positioning strategy. This slogan was used to position GEICO as an insurance company that makes buying insurance easy and accessible to everyone, even those who are not tech-savvy or familiar with insurance terminology. The campaign targeted a broad audience and aimed to differentiate GEICO from other insurance providers by emphasizing its ease of use.

A Former Advertising Campaign for GEICO Insurance Used the Slogan