Over the last few months,Juan and his colleagues have analyzed the current business situation and identified target markets for his firm's personal care products.Finally,they developed the products,prices,distribution,and promotion that should appeal to each of those target markets.In doing so,Juan has also identified what he believes is an advantage his competitors cannot match.Juan and his colleagues have been developing
A) a business mission statement.
B) a strategic vision.
C) team-building exercises.
D) a marketing strategy.
E) competitive assessments.

Question

Quizplus · Accepted Answer

Juan and his colleagues have developed the products, prices, distribution, and promotion that should appeal to each of the identified target markets. This indicates that they have developed a marketing strategy, which includes considering the four Ps of marketing (product, price, place, and promotion).

Over the Last Few Months,Juan and His Colleagues Have Analyzed