In 2007,Apple Computer introduced its new iPhone,adding a cellular telephone,a camera,and Internet access to its iPod.The company was pursuing a(n)__________ strategy.
A) market development
B) market penetration
C) operational excellence
D) customer excellence
E) product development

Question

Quizplus · Accepted Answer

Apple's introduction of the iPhone involved adding new features to an existing product (iPod), which falls under the product development strategy.

In 2007,Apple Computer Introduced Its New IPhone,adding a Cellular Telephone,a