To build relationships,firms focus on the lifetime profitability of the relationship,not how much money is made during each transaction.

Question

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Firms that prioritize building long-term relationships with customers focus on maximizing the total value of the relationship over time, rather than solely focusing on short-term profits from individual transactions. This approach tends to lead to greater customer loyalty and more sustainable business growth.

To Build Relationships,firms Focus on the Lifetime Profitability of the Relationship,not