When a T-shirt manufacturer states,"We sell it only in black because that way we can buy plenty of black fabric and run our plant efficiently," its statement reflects the views that were popular in which era of the evolution of marketing?

Question

Quizplus · Accepted Answer

The statement reflects a production-oriented era of marketing, in which manufacturers believed in producing a product that could be mass produced efficiently and cost-effectively, rather than focusing on meeting customer needs or wants.

When a T-Shirt Manufacturer States,"We Sell It Only in Black