Julia is considering a career in marketing.She is concerned about the image of marketers as fast-talking,high-pressure people who care only about making a sale.When reading about the core aspects of marketing,Julia is relieved to see that in marketing
A) all parties to the transaction should be satisfied.
B) promotion is the most important consideration, followed by pricing decisions.
C) decisions are made regarding how a product is designed.
D) customers are not considered until the product is ready for sale.
E) distribution is controlled by customers.

Question

Quizplus · Accepted Answer

The core aspect of marketing is to create value for customers by understanding their needs and wants and providing them with the right product or service. In doing so, all parties involved in the transaction, including the customer and the company, should be satisfied. This means that marketing is not just about making a sale, but also about creating long-term relationships with customers and building brand loyalty.

Julia Is Considering a Career in Marketing