During the __________ era,firms had excess capacity and used personal selling and advertising to generate customers.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

During the sales-oriented era, firms focused on selling their excess products by using aggressive personal selling and advertising techniques rather than focusing on customer needs and preferences.

During the __________ Era,firms Had Excess Capacity and Used Personal