Six general product and service categories dominate online consumer buying,accounting for about 70 percent of online sales.One category includes regularly purchased consumer-packaged goods such as personal care items for which
A) customer value is the most important element.
B) price and delivery time are not key factors.
C) convenience is very important.
D) digital delivery is an important factor.
E) price and speed of delivery are the determinant sales factors.

Question

Quizplus · Accepted Answer

Consumer-packaged goods are products that consumers buy frequently and use daily, such as personal care items. Convenience plays an important role in the online purchase of such goods as consumers value being able to order them quickly and easily from the comfort of their homes without having to physically go to a store. Price and delivery time may also be important factors, but convenience is the main driver of online sales in this category.

Six General Product and Service Categories Dominate Online Consumer Buying,accounting