Office Depot promises an exceptional online shopping experience, free delivery for purchases over $35, buy-online-collect in store, and a wide range of products available for purchase in the store. Office Depot is likely following __________ strategy.
A)a cross-functional
B)an interlocking marketing
C)a multichannel marketing
D)a dual distribution
E)a market penetration

Question

Quizplus · Accepted Answer

Office Depot's strategy involves multiple channels, including online shopping, delivery, and in-store pick-up. This is indicative of a multichannel marketing approach.

Office Depot Promises an Exceptional Online Shopping Experience, Free Delivery