Callaway Golf Co.markets its golf merchandise at www.callawaygolf.com but relies on a retailer close to the buyer to fill the order.The majority of retailers that sell Callaway merchandise participate in this relationship.Callaway does this to

Question

Quizplus · Accepted Answer

Callaway Golf Co. is using a distribution strategy known as indirect or channel distribution where it relies on intermediaries like retailers to sell its products. By relying on retailers close to the buyer to fill the order, Callaway can maintain a good relationship with its trade partners and avoid potential channel conflict that may arise. This strategy ensures that Callaway's brand and products reach a wide range of customers while maintaining healthy relationships with its partners.