The Clinique Division of Estée Lauder, Inc., markets cosmetics through department stores. Clinique reports that 37 percent of noncustomers who visit its website later purchase a Clinique product at a department store. Clinique uses its __________ website to build customer relationships.
A)conventional
B)transactional
C)promotional
D)transformational
E)customer conversion

Question

Quizplus · Accepted Answer

Clinique uses its promotional website to build customer relationships by encouraging noncustomers to visit their site, which subsequently leads to purchases at department stores.