Research has demonstrated that brand names that include back vowels (versus front vowels)convey attribute qualities such as smallness,lightness,mildness,thinness,femininity,weakness,and prettiness.

Question

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Research has shown that front vowels (e.g., /i/, /e/) are associated with qualities like smallness and lightness, while back vowels (e.g., /o/, /u/) are linked to largeness and heaviness.

Research Has Demonstrated That Brand Names That Include Back Vowels