The name chosen for a brand does three things-affects the speed with which consumers become aware of the brand,influences the brand's image,and ______.

Question

Quizplus · Accepted Answer

The name chosen for a brand plays a major role in brand equity formation. This refers to the value that a brand holds in consumers' minds, which includes their perceptions and associations with the brand. The brand name influences this by shaping how consumers perceive the brand and how they remember it, both of which are important components of brand equity. The other answer choices may be affected by the brand name, but they are not necessarily the direct result of it.

The Name Chosen for a Brand Does Three Things-Affects the Speed