Mark wanted to make some extra money,so he went door-to-door in his neighborhood asking residents if they had any small jobs that they could hire him to perform.Mark had no idea of whether anyone had work for him,so he picked the houses randomly and knocked on the doors to see if anyone was home and perhaps interested in his services.In terms of the personal selling process,Mark was engaged in __________ when he knocked on a prospective customer's door.

Question

Quizplus · Accepted Answer

Mark's approach of randomly knocking on doors without any prior knowledge about the residents' needs or interests is a classic example of cold canvassing, which is a type of personal selling where the salesperson initiates contact with potential customers without any prior introduction or invitation. Stimulus-response selling refers to a technique where the salesperson tries to elicit a particular response or action from the customer by using persuasive stimuli. Handshaking is an action that typically occurs at the beginning or end of a sales encounter and serves as a gesture of greeting or agreement. Closing refers to the final phase of the sales process where the salesperson tries to complete the sale by asking for the customer's commitment. Traffic generation involves activities that are intended to attract potential customers to the sales environment, such as advertising, promotions, or public relations.

Mark Wanted to Make Some Extra Money,so He Went Door-To-Door