Figure 16-1

-One dimension,________,is used to classify social media and is shown in Figure 16-1 on the -axis,ranging from "words" to "animation."
A) user-generated content
B) technical skill
C) self-disclosure
D) media richness
E) channel

Question

Figure 16-1

-One dimension,________,is used to classify social media and is shown in Figure 16-1 on the -axis,ranging from "words" to "animation."
A) user-generated content 
B) technical skill 
C) self-disclosure 
D) media richness 
E) channel

Quizplus · Accepted Answer

The one dimension used in Figure 16-1 is media richness, ranging from "words" to "animation." Media richness refers to the degree of visual, vocal, and personality cues in a medium, which determine how well it can convey information and facilitate understanding between people. Social media platforms can be classified based on their level of media richness, with text-based platforms like Twitter and Facebook at the low end, and video-based platforms like YouTube and Snapchat at the high end.

Figure 16-1 -One Dimension,________,is Used to Classify Social Media and Is Shown