What is the challenge presented to brand managers by social media advertising?
A) Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
B) Brand managers need to convince social networks to post their ads free of charge.
C) Brand managers need to create "universally appealing" ads because they cannot target specific demographics on social networks.
D) Brand managers have difficulty estimating how many users have clicked on their ads, which leads to problems in assessing an ad's effectiveness.
E) Brand managers need to realize that there are only a few social networks to advertise on.

Question

Quizplus · Accepted Answer

Social media advertising often focuses on building brand awareness and engagement rather than immediate sales, which can challenge brand managers who are used to measuring success based on sales outcomes.

Answer: D
 Measuring the effectiveness of social media advertising can be challenging for brand managers, as it can be difficult to track and estimate how many users have clicked on ads and engaged with content.

What Is the Challenge Presented to Brand Managers by Social