Figure 16-5
-According to Figure 16-5,C is the performance measure referred to as
A) cost per click.
B) click through rate.
C) cost per action.
D) conversion rate.
E) cost per thousand.

Question

Figure 16-5 
-According to Figure 16-5,C is the performance measure referred to as
A) cost per click. 
B) click through rate. 
C) cost per action. 
D) conversion rate. 
E) cost per thousand.

Quizplus · Accepted Answer

The figure shows that the performance measure being referred to is the cost per action (CPA), which is the cost incurred by the advertiser for each desired action taken by a user, such as making a purchase or filling out a form. Therefore, the best choice is C, cost per action.

Figure 16-5 -According to Figure 16-5,C Is the Performance Measure Referred to Measure