What promotional tool is often used with consumers that consists of merchandise offered at a significant savings over its retail price and whose cost is covered if the consumer is charged for it?

Question

Quizplus · Accepted Answer

A self-liquidating premium is a promotional tool where merchandise is offered at a significant savings, and its cost is covered if the consumer is charged for it. This can incentivize consumers to purchase the product, as they are getting a deal, and the company is not losing money on the promotion. BOGO deals, coupons, samples, and rebates are other types of promotional tools, but they do not offer the same cost coverage as a self-liquidating premium.

What Promotional Tool Is Often Used with Consumers That Consists