Leading up to Super Bowl weekend,Doritos sponsors "Crash the Super Bowl," asking people to create their own 30-second ad about Doritos.A panel of judges then selects the finalists,posts the submissions on the Doritos Facebook page,and opens up voting by the public to name the $1 million prize winner.Which type of sales promotion is Doritos using?

Question

Quizplus · Accepted Answer

Doritos is using a contest as a sales promotion strategy by asking people to create their own 30-second ad about Doritos, and later, naming the $1 million prize winner through public voting.

Leading Up to Super Bowl Weekend,Doritos Sponsors "Crash the Super