Marketing firm Valassis created and managed a Nutella promotion to induce trial of the product.Nutella is a creamy,chocolaty,hazelnut spread that is imported into the U.S.from Italy.A Valassis polybag containing a 20-gram "Coppetta" packet of Nutella spread,a cracker,a Nutella coupon,and a product brochure were delivered to consumers' doors via the Sunday newspaper.What type of sales promotion was used here?

Question

Quizplus · Accepted Answer

The type of sales promotion used here is a sample as it involves delivering a small packet of Nutella spread to consumers to induce trial of the product.

Marketing Firm Valassis Created and Managed a Nutella Promotion to Induce