In the traditional advertising model,advertisers were charged using a __________ approach,which charged for the impressions made by an ad.Google transformed the traditional model to a model called __________ where advertisers pay only when someone actually clicks on the ad and is sent to their website.

Question

Quizplus · Accepted Answer

The traditional advertising model charged advertisers based on the number of impressions (or views) their ad received, using a cost per thousand impressions (CPM) approach. Google's model, on the other hand, is called cost-per-click (CPC) advertising where advertisers only pay when someone clicks on their ad and is directed to their website. Therefore, the best choice is C which specifically describes Google's model.

In the Traditional Advertising Model,advertisers Were Charged Using a __________