By taking consumer expectations into consideration in the development,integrated marketing communications (IMC)become a key element in a company's __________ strategy.

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Integrated marketing communications (IMC) is focused on creating a seamless customer experience across different marketing channels, which is essential in customer experience management. By taking consumer expectations into account when developing their marketing strategy, companies can create a more personalized and engaging experience for their target audience. Therefore, E is the best choice as it directly correlates to the importance of IMC in a company's customer experience management strategy.

By Taking Consumer Expectations into Consideration in the Development,integrated Marketing