New Balance recently spent $13 million for time on television and space in selected magazines to promote its athletic shoes. What form of marketing communication did it use?
A) public relations
B) personal selling
C) publicity
D) sales promotion
E) advertising
Correct Answer:
Verified
Q80: Q81: Which of these promotional elements has the Q82: Which of these is a weakness of Q83: The two-way flow of communication between a Q84: When Macy's places a link to its Q86: Advertising refers to Q87: Which of these types of promotion uses Q88: Which of these is a strength of Q89: Which of these statements describes a key Q90: Wasted coverage can be reduced by which![]()
A) any nonpersonal, indirectly paid
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