Ann's young son suffers from allergies and complains about his watery eyes and drowsiness.Ann feels bad because she thought there was nothing she could do to help him.When Ann saw the ad for a new drug that counters these symptoms in Martha Stewart Living magazine,she planned to ask his doctor about this product on her son's next visit.Ann is at which stage in the hierarchy of effects?

Question

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Awareness is defined as the consumer's ability to recognize and remember the product or brand name.Interest is defined as an increase in the consumer's desire to learn about some of the features of the product or brand.Ann learned of the drug's existence and then almost immediately decided to learn more about the drug.When the doctor provides her with more information about the drug's attributes (dosage,frequency,side effects,etc. ),she will then move to the evaluation stage in the hierarchy of effects.

Ann's Young Son Suffers from Allergies and Complains About His