A marketing manager at an auto company computed its promotion-to-sales ratio,that of the major competitor,and the auto industry itself.She found that the company's ratio was

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The fact that the company's promotion-to-sales ratio was computed suggests that the marketing manager is actively monitoring and evaluating the effectiveness of promotional spending. A high ratio could indicate that the company is overspending on promotions, while a low ratio could suggest that promotions are ineffective. Since the company's ratio is not specifically mentioned, we cannot assume that it is too low or too high. However, the mere fact that the ratio was computed implies that the marketing manager is trying to optimize promotional spending, which suggests that she spent her promotional dollars effectively.

A Marketing Manager at an Auto Company Computed Its Promotion-To-Sales