Pauline Received a Postcard from a Local Antique Mall

Pauline received a postcard from a local antique mall.The card invited her to attend an invitation-only open house at the mall and receive a 10 percent discount on her first purchase that day.She went to the antique mall the next day to consider buying an antique lamp.The postcard from the antique mall was a form of direct marketing used to

A) generate direct orders.
B) generate leads.
C) create awareness.
D) generate traffic.
E) create a new image.