All of the following are reasons direct-mail and catalog retailing are attractive except which?
A) They can create customer value by providing a fast and convenient means of making a purchase.
B) They can serve as a tool to encourage consumers to visit a website, a social media page, or even a store.
C) Their paper costs and postal rates have declined, making them less expensive to send.
D) They can eliminate the cost of a store and clerks.
E) They can improve marketing efficiency through segmentation and targeting.

Question

Quizplus · Accepted Answer

The statement "Their paper costs and postal rates have declined, making them less expensive to send" is incorrect as the costs of paper and postage have actually increased. Therefore, this is not a reason why direct-mail and catalog retailing are attractive.

All of the Following Are Reasons Direct-Mail and Catalog Retailing