The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?
A) direct selling and telemarketing
B) direct mail and telemarketing
C) telemarketing and online retailing
D) online retailing and direct mail
E) direct mail and direct selling

Question

Quizplus · Accepted Answer

The correct answer is B: direct mail and telemarketing. The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers (direct mail), and eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders (telemarketing).

The Marketing Managers at Omaha Steaks Used Airlines' Databases to Mail