Which of the following statements regarding telemarketing is most accurate?
A)Shopping bots are computers that place automated or "robo" (i.e., robotic) telemarketing calls.
B)Direct mail is typically viewed as a more efficient means of targeting consumers than telemarketing.
C)Telemarketing has risen in popularity as a result of the National Please-Do-Call registry legislation.
D)Consumer privacy, industry standards, and ethical guidelines have become important issues.
E)Some firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.

Question

Quizplus · Accepted Answer

Consumer privacy, industry standards, and ethical guidelines have become important issues in the use of telemarketing. This is because there have been instances of telemarketers using deceptive or high-pressure tactics, as well as concerns over the use of personal information. The National Do Not Call Registry is an example of consumer privacy regulations related to telemarketing. The other options are either incorrect (A and B) or not supported by the information given in the statement (C and E).

Which of the Following Statements Regarding Telemarketing Is Most Accurate