The activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise are referred to as the
A) wheel of retailing.
B) distribution mix.
C) retail life cycle.
D) retailing mix.
E) retail store positioning.

Question

Quizplus · Accepted Answer

The retailing mix includes activities related to managing the store and merchandise, such as pricing, location, communication, and merchandise management.

The Activities Related to Managing the Store and the Merchandise