When developing retailing strategies, marketers develop a retailing mix, which includes
A) products, services, promotions, and retail communication.
B) promotions, publicity, and press releases.
C) retail pricing, store location, retail communication, and merchandise.
D) physical environment, people, process, and productivity.
E) direct mail, online stores, traditional stores, and outlet stores.

Question

Quizplus · Accepted Answer

The retailing mix typically includes elements such as retail pricing, store location, retail communication, and merchandise, which are essential components for developing effective retail strategies.

When Developing Retailing Strategies, Marketers Develop a Retailing Mix, Which