The marketing metrics related to a retailer's customers include all of the following except which?
A)the number of customers per day or per hour
B)the average length of a store visit
C)the turnover of inventory
D)the average transaction size per customer
E)the number of transactions per customer

Question

Quizplus · Accepted Answer

Retailers have a variety of marketing metrics that can be used to assess the effectiveness of a store or retail format.One set is related to a retailer's customers,such as the number of transactions per customer,the average transaction size per customer,the number of customers per day or per hour,and the average length of a store visit.The two most popular measures for retailers are sales per square foot and same-store sales growth.

The Marketing Metrics Related to a Retailer's Customers Include All