The marketing metrics related to a retailer's products or merchandise include all of the following except which?
A)the cost of carrying inventory
B)the inventory turnover
C)the average number of items per transaction
D)the number of returns
E)the average length of a store visit

Question

Quizplus · Accepted Answer

Retailers have a variety of marketing metrics that can be used to assess the effectiveness of a store or retail format.One set is related to the products or merchandise carried,such as number of returns,inventory turnover,inventory carrying cost,and average number of items per transaction.The two most popular measures for retailers are sales per square foot and same-store sales growth.

The Marketing Metrics Related to a Retailer's Products or Merchandise