The marketing metrics related to a retailer's finances include all of the following except which?
A)the markdown percentage
B)inventory carrying costs
C)the return on sales
D)the gross margin
E)the sales per employee

Question

Quizplus · Accepted Answer

Retailers have a variety of marketing metrics that can be used to assess the effectiveness of a store or retail format.One set deals with financial measures,such as gross margin,sales per employee,return on sales,and markdown percentage.The two most popular measures for retailers are sales per square foot and same-store sales growth.

The Marketing Metrics Related to a Retailer's Finances Include All