The description of how new forms of retail outlets enter the market is referred to as the
A) retail life cycle.
B) product life cycle.
C) wheel of retailing.
D) retail life matrix.
E) retail continuum.

Question

Quizplus · Accepted Answer

The "wheel of retailing" is a concept that describes how new forms of retail outlets enter the market, often starting with low prices and minimal services, and then gradually evolve to offer more services and higher prices.

The Description of How New Forms of Retail Outlets Enter