Figure 13-4
-According to Figure 13-4,Box A represents the stage in the wheel of retailing when a retail outlet starts with
A) low prices, high margins, and high status.
B) mixed prices, mixed margins, and mixed status.
C) low prices, low margins, and low status.
D) moderate prices, high margins, and high status.
E) high prices, low margins, and mixed status.

Question

Figure 13-4 
-According to Figure 13-4,Box A represents the stage in the wheel of retailing when a retail outlet starts with
A) low prices, high margins, and high status. 
B) mixed prices, mixed margins, and mixed status. 
C) low prices, low margins, and low status. 
D) moderate prices, high margins, and high status. 
E) high prices, low margins, and mixed status.

Quizplus · Accepted Answer

Box A represents the stage in the wheel of retailing when a retail outlet starts with low prices, low margins, and low status. This is indicative of a new entrant in the market using low prices as a strategy to attract customers and build their customer base. They may also have lower margins due to the need to reinvest in the business and build their brand. The low status indicates that they may not yet have established themselves as a reputable player in the market.

Figure 13-4 -According to Figure 13-4,Box a Represents the Stage in the Stage