________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.

Question

Quizplus · Accepted Answer

Multichannel marketing involves using both online and offline channels to reach customers, combining electronic marketing with traditional methods like catalogs and physical stores.

________ Seeks to Leverage the Value-Adding Capabilities of Both Electronic