The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as

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An administered vertical marketing system achieves coordination through the size and influence of one channel member, rather than full ownership of the entire channel like a corporate vertical marketing system, a contractual vertical marketing system, or an integrated vertical marketing system. In an administered vertical marketing system, dominant channel members often use their power and influence to coordinate activities and the flow of goods and services throughout the channel. An interactive vertical marketing system involves full collaboration and communication between channel members, which is different from the one-member domination of an administered system.

The Type of Vertical Marketing System That Achieves Coordination at Successive